Choosing the perfect domain name for your business can be a daunting task, but with the help of these 10 winning tips, the process will be a lot easier. When starting a business, it’s important to choose the perfect domain name for your company. There are many factors to consider, such as the keyword density of the name and its potential for search engine optimization (SEO). Here are some tips to help you choose the perfect domain name for your business.
Luisa Zhou, a Chinese-American Internet entrepreneur, quit her high-paying job at an aerospace company and earned more than $100,000 using the Internet in just four months. Her blog domain is LuisaZhou.com, which is also her given name. If the domain name is changed to Goo-Gle.com with a hyphen in the middle, the site’s popularity may be slowed because there is an additional horizontal line, which is more likely to cause typing errors. At the same time, the name’s value is not as high.
Choosing a domain name is similar to selecting a company name; it is directly related to the establishment of a website’s brand image. A good name can easily impress visitors and add points to your marketing, which is an important part of your online business’s success. On the contrary, if the website domain name is inappropriate, it will miss a good opportunity to build a brand, and changing the name in the future will be difficult. In addition to informing people to switch to the new domain, the previous hard-won online name has taken a significant hit, negatively impacting traffic and the site’s image.
Sophia bought the domain before and after adding up to more than 100, some domain names selected very impulsively, and then bought it regretted not to use, and let it lie 1 year automatically expired. Although buying a domain name is not expensive nowadays, you can get one for about $10 USD. However, we hope you will not make the same mistake, and you can use the 10 methods listed below to select the right domain name from the start. You will be able to take the first step toward successfully running a website or personal blog.
1. Keyword vs Brand Domain
EMD (Exact Match Domain) used to be very popular because it was very helpful in ranking keywords in Google’s search engine. Many of Sophia’s Amazon affiliate marketing sites were named this way back then. BestHostingWebsite.com and HostingWebsite.com are two simple examples.
The method is simple: as long as the keywords you want to rank for are converted into domain names, the site has a good chance of appearing on the first page of Google search results. After Google changed its ranking algorithm, this type of EMD website lost its original advantage. Despite this, keyword-rich domain names continue to be valuable in Search Engine Optimization (SEO).
- If you have a small online store or an affiliate marketing site, you may want to include some of the keywords in your domain name. For instance, BestHostingWebsite.com. This will greatly simplify SEO and online marketing.
- If you want to create a large authority site or a branding website, you can choose any domain name that meets your site’s branding needs.
2. Preferred Domain for .com
According to statistics, 67% of the world’s websites are currently using .com type (TLD, Top Level Domain) domains. In other words, this is the most common type of domain in the international community. Websites ending in .com have no geographical restrictions and can be used for official websites, affiliate marketing, or e-commerce shopping sites in both domestic and international markets.
Because of the popularity of .com, it frequently commands the highest prices on domain name auction platforms such as Sedo, Flippa, and others. If you can’t find a .com domain you like, you can also go with .net or .org.
If your website’s customer base is restricted to a single country and you have no plans to expand into other markets in the future, there’s nothing wrong with using a localized domain, such as .uk for the United Kingdom or .us for the United States. Some newer domain extensions, such as.xyz,.rocks, and so on, should be avoided. It is difficult to cultivate the site’s authority because they are not mainstream.
3. To get idea, Use a Domain Generator
In general, domain registrars such as GoDaddy will provide a domain name lookup tool for customers to check if their name has already been registered, as well as a list of similar domains for promotion. You might come across a better domain by chance.
You can also find inspiration by using free domain generators provided by third parties. Lean Domain Search and Domain Wheel are two examples. Based on the keywords you enter, this type of tool can quickly generate a list of dozens or even hundreds of unregistered domains for you to choose from.
If you are happy to purchase the desired domain and find that there is a Facebook fan page with the same name. This will lead to identification issues. It is detrimental to the growth of the website’s brand.
When selecting a domain name, it is best to spend some time checking popular social media platforms such as Facebook, Instagram, and YouTube to ensure that no one else is using the same name. In order to avoid future marketing interference.
5. Get outside assistance with the domain name
In addition to asking friends for ideas, you can spend money to find experts to take your place. A low-cost option is to pay $5 on the Fiverr outsourcing platform and ask an experienced expert to assist you in selecting a domain. You might get a very satisfactory result from their professional creativity.
6. Use auctions to buy the domain name you wanted
Domain names are typically purchased through traditional registrars such as NameSilo and NameCheap. In fact, you can buy your favored website directly from a domain name auction platform.
The previous article mentioned well-known domain name auction sites such as Sedo, Flippa, Godaddy Auction, and others. Many of the domain names in these auctions have been registered for many years, and some even have websites with content. Purchasing this type of mature domain will benefit your future website optimization ranking.
Another non-traditional approach is to contact the webmaster and see if you can buy it directly from him. Using these methods to purchase a domain name will cost more, but it may be worth the investment to get the name of your dreams.
7. Domains with hyphens “-” and reference numbers should be avoided
I just used the example of Goo-Gle.com with hyphens, which devalues the brand and makes it easier to make mistakes when entering the URL. This results in a decrease in website traffic. Some English slang abbreviations (for example, Hosting4you.com, HostingForU.com) should also be avoided.
8. The shorter the domain name, the better
Short domain names were typically registered more than a decade ago. Many short domain names are currently being auctioned off at prices starting in the six-digit Taiwan dollar range. Short Domains are easier to remember and less likely to be typed incorrectly. This makes online marketing much easier.
According to research, it is best to keep domain names to 12 letters or less. Webearnphia.com you are currently reading, has only ten letters. Furthermore, choosing a name that is easy to remember and pronounce will make a good first impression on visitors, which is beneficial for website promotion.
9.The domain name was confirmed as having no previous bad record
Some websites may have inappropriate content or have previously been used for speculative web traffic operations (black hat backlinking) and have been removed by Google. This type of website, which has been abandoned by the original owner, will have a negative impact on the future website’s Google ranking. So, Don’t Buy It.
10.Take care not to violate registered trademarks
Consider this scenario: your website has been up and running for a while, and visitor traffic is gradually increasing, when you suddenly receive a trademark infringement letter from your lawyer demanding that you change your domain name immediately. Then your loss isn’t too severe.
As a result, before registering a domain name, ensure that the name to be used does not have any trademark infringement issues in the main target countries. For the US market, for example, visit the official USPTO (United States Patent and Trademark Office) website.
To sum up, choosing a good domain name is the first step toward the success of your website. Before you begin building your website, you must do your homework and use the 10 tips mentioned above to select the ideal domain name for your website, so that you can market your website generates a substantial amount of online income.